I run an agency that spends a lot on common tools like SEMRush, Ahrefs, etc. I hadn't actually used SiteGuru before so figured I'd buy a small package on appsumo and give it a try. Overall I'd say this tool is useful for certain things but not going to replace powerhouse all-in-one tools.

WHAT IT DOES:
- Site auditing and giving you an actionable task list of changes to make to improve SEO issues - SiteGuru excels here.
- Along the same lines, content optimization tasks to fix things like blog posts with headings that are too long, pages with duplicate titles or headings, etc.
- Basic rank tracking from your provided keyword list or keywords sourced via GSC (though tbd if more accurate than cheaper tools like SerpRobot)
- Gathering and centralizing stats from GSC and Google Analytics into a simpler dashboard (debatable if this is actually of value...)
- A tiny bit of insight on AI optimization but just scratching the surface on that compared to other tools on appsumo like visby

WHAT IT DOESN'T DO:
- Absolutely zero competitor tracking or research tools
- Zero keyword research tools - it pulls in a random hot mess long tail list of junk keywords we're all used to seeing from GSC these days and any list you want to paste in but doesn't help you find new keywords or identify ones you're ranking for outside that GSC import
- All of the Backlinks monitoring and research features are behind a $29/mo pro addon paywall even for appsumo lifetime deal users
- Index status tracking, and some other features like white labeled reports, are also behind this paywall.

Minus one taco for the above, which feels generous.

I guess if you are looking for an affordable alternative to Ahrefs or SEMRush this is okay, if you are planning on paying them the $29/mo. It's not clear to me if this is $29/mo/site or for the account and covers all sites.. and if so, are there limits on the number of keyword suggestions or competitors you can research per month for that. The in product upgrade page seems intentionally vague. Minus another taco.