I bought SiteGuru since their first LTD's launch in 2017. It was one of my first paid SEO tools after SERanking. I like the simple way how it shows my website's SEO issues and how to fix them. It is ideal for beginners and experienced.
I just checked the new "insights" feature. It is amazing how it extracts data from "Google Analytics" and "Search Console" such as keywords rank, pages performance, CTR, etc.., then brings all in a combined SEO report with ideas to help improve my website SEO.

I have also to thank Rick for the upgrade of my early siteGuru LTD to this one. It was done fast and generous.