Sorry guys but this is not a non-developer friendly deal. Even after speaking with the technicians and going through the implementation step by step it is very difficult to understand for a low level coder like myself. I even tried hiring a freelance developer who I know well and has done tons of pHp and Java work for me and they turned the job down stating it would take some time even for him to learn this system. Disappointed. I wanted this to really be something I could implement into my business. Tool seems good... it does work... but after a week of trying to figure it all out. I give up. You're still in the "very" early stages and this software has major potential but I just don't have the time. I'll be refunding.