I am new to SEO content writing and this was my first purchase of an SEO content writing tool. After a few weeks of playing with the different features on WriteCream I figured out a work flow that greatly speeds up my writing process. WriteCream is great for exploring topic ideas, researching the competition, creating an SEO benchmark for beating the competition, and supercharging your SEO strategy. It is basically a collection of tools for every step in your writing process. There are also some great tutorials that walk you through the different features. I especially love the feature that tracks your keyword usage relative to the top search results to guide your writing. This is a much more affordable option to Surfer and a good option if you are not sure about investing a huge amount of money in monthly subscriptions. I am very happy with my purchase!