Q: Today, I received an email detailing the new plans: Starter, Pro Growth, and Enterprise.
The product has also been divided into three distinct components: MarkTag, Analytics, and Nucleus.
The email reads as follows:
Multi-Product Approach:
After conducting a thorough analysis of our market and user base, we found that our users frequently use some features while other features are used occasionally. Therefore, we’ve decided to separate these features into three different products and create a suite instead of grouping them under a few plans. This makes Markopolo more versatile and provides our users with more options to choose from, adding more value to our subscription.
We are introducing three products named Analytics, MarkTag, and Nucleus. Here’s what you need to know about each:
Analytics 2.0: This is a revamped version of our reporting feature. It offers an enhanced dashboard with robust metrics and visualization capabilities to bolster your performance marketing efforts. It includes:
Customizable Dashboards: Personalize your dashboard with a variety of widgets, date range options, and comparison capabilities.
Widget Creation: Craft single-platform or combined metric widgets with advanced customizable settings and data visualization.
Comparison Mode: Easily compare metrics with prior periods for deeper insights.
Templates: Choose from various templates to get started quickly.
In our next release, we’re introducing a white-label feature and further visualization capabilities.
MarkTag: This is our first-party data tracker featuring new functionalities. Its primary addition is the MarkTag no-code event setup for Shopify and WooCommerce. You can set up the tracker in a no-code environment without the need for a developer.
We’re also introducing a new event setup tool for custom websites to simplify the process. Furthermore, we’re offering a free version of MarkTag which includes page view and top pages metrics.
Nucleus: This integrates Ad-rule Automation, Auto-optimization, and Account Audit.
Auto-optimization has been revamped. You can now view campaign performances and suggestions given by our AI-engine automatically, allowing you to optimize your campaign performance swiftly.
We’ve improved the performance of ad-rule automation and will be introducing LinkedIn ad automation in our future releases.
The Account Audit is one of our newest additions. It thoroughly reviews your business’s Facebook ad account to ensure its success. It helps detect issues, optimize settings, and prepare for higher advertising ROI by:
Conducting a comprehensive audit of your ad accounts.
Providing data-backed suggestions based on the audit.
In the future, we’ll be adding Ad Account Block Prevention Alert, Budget Spilling Alert, Industry Benchmark Data of key metrics, and Platform Additions (Google, TikTok, LinkedIn, Amazon).
AppNinja
Verified purchaser
Continued:
Features Being Phased Out:
Campaign Builder: Following thorough research on user behavior, we’ve decided to phase out our campaign builder. Most native ad managers (Google Ads, Facebook Ads) continuously update their platforms which often takes time to reflect in their API as a third-party. This makes it challenging for our users to stay updated.
Our surveys also revealed that most users prefer native ad managers to build and run their campaigns while using Markopolo for unique features unavailable on native ad managers like unified dashboard, first-party tracker, simplified automation, etc.
Ad Maker: This was our AI-based copy and creative generation tool interconnected with the campaign builder. As we’re phasing out the campaign builder, the ad maker will no longer be available.
Audience: This feature was also connected with the Campaign Builder. Since the campaign builder is being phased out, the audience creation feature will also be discontinued.
For Sumolings, the migration plan is as follows:
AppSumo Tier 1 + Tier 2 Plan Users will be moved to Analytics Starter, Nucleus Starter (Lifetime)
AppSumo Tier 3 Plan Users will be moved to Analytics Pro, Nucleus Pro (Lifetime)
Could you please explain how this aligns with the Lifetime Unlimited Business Plan?
evangutierrezzVerified purchaser
Yes, please advise Rubaiyat. I'm losing features with the updates and I had AS Tier 3