I really enjoy using this tool, but I’d like to focus more on creating posts that aren’t centered around calls-to-action (CTAs) or heavy promotion of a company. Including too many CTAs or constantly encouraging people to explore my website or contact me can feel overwhelming.

As a business development consultant, I’d love to create posts that are more informational or offer helpful tips without always including a direct sales pitch. Could you guide me through setting up this tool to prioritize creating informative and value-driven posts instead of overly promotional ones?