Marpipe takes the human variable in marketing head-on and easily closes a major gap with this software. I read about Marpipe in various places over the past year and began drooling when they offered it here on Appsumo.

TL:DR - No brainer, buy it, do it now, you'll thank me later.

What they're rolling out in the near future is going to be even more game-changing (video, google ads integration, and a whole lot more) Get ready folks! 🤯

In marketing and advertising, there is a natural tendency to use our gut assumptions to produce ads based on our experiences of what we think people are going to click. Most of the time, yes MOST of the time we're flat out wrong. And wrong for way too long because we don't even realize our campaigns are heading in the wrong direction until it's too late, we just don't have the right data to help us out.

Part of the problem is that people are complex and our tastes and actions as consumers are evolving faster than we marketers can keep up with.

We're too many steps behind and not as effective as we need to be for our clients. There are simply WAY too many variables in how people consume the ads we put in front of them; variables like creative design, offer, timing, location, mood, weather, and a lot more. It's actually impossible to guess effectively at this stuff, even though all the FB Gurus will tell you differently.

Marpipe solves this and is actually much more than than you think: How much time does it take for you to come up with creative ideas, create them, assuming you're on the right track to begin with, test out your ideas, manage and keep track of ALL of this, and then repeat this process again, over and over to hopefully improve with each campaign you launch? Without Marpipe? Not likely.

Here's the kicker, what if you're actually not putting the best combination of elements together, and the variables you assume were the deciding factor, are actually wrong? You'll be wasting your time and your client's money. Trust me, I've done it.

Marpipe enables you to quickly discover the best combination of creative elements to use in your campaigns. While everyone else is running tests for weeks or months tweaking what they guess is working and making a difference, you can deploy HUNDREDS (or more actually!) ads in no time, all while getting back accurate data for you see in real-time.

You can get on with your life and more important things. It's amazing.

I've been running campaigns long enough to realize that Marpipe is a godsend for people like me who want to find all the ways to remove the guesswork in marketing as much as possible, to make marketing more reliable with consistent results. This is is why I purchased Marpipe, and why you should too.