I've been using the Mavic tool on and off, and I'm impressed with its brand creation features. These tools help you craft a value proposition, product descriptions, content, themes, and brand personality, among other things. While the AI writing tools can help you quickly create social media content, press releases, and blog content, the results are average. Other tools I use work better for AI writing, but I still use this one, and hopefully the creators will continue to improve it. I do appreciate the ability to publish directly to LinkedIn, and soon to Instagram and other platforms. I tried its AI post generation tool for a carousel post for LinkedIn, and the result was impressive. I asked it to write a caption for a product, using one of the defined brand personalities, chose a design template, and it wrote a very usable caption and auto-generated a seven-card carousel complete with text on the images. I then asked it to change the brand colors, and it regenerated the images with the brand colors. However, instead of pulling the info from my brand kit, it asked me to input the color codes I wanted.
All in all, I do recommend Mavic. It has great potential to help marketers and business owners who do their own social media marketing content tasks easier.