Maybe* is a platform that monitors your social media posts. It does this really well with super clear information showing how well different posts perform on a range of metrics. The really clever bit, though, is that Maybe* enables you to compare your performance with other businesses in your area or sector, learning from what works for them how to do better. I started with few different business in my own sector, and it was immediately obvious which bits of their social strategy I should be learning from - and what I should avoid!