zenfocusQ: New to Meta Conversion API
Hi, I'm new to Meta/Facebook's Conversion API/CAPI implementation, and do not use Google Analytics. The goal is to reduce Facebook ad spend by ensuring Meta's Conversion API can have better data so ad spend can be optimized.
May I know how Measuremate plays a part in this process, especially when compared to some often referenced options like Stape.io? I'd appreciate it.
Jyot_Patel
Jan 30, 2026A: Hi Zenfocus,
Thank you for your enquiry. To be honest, Measuremate in its current form is more like an implementation manager for pixels like Meta CAPI, Google Ads & more and provides some templates to deploy those events using Tag Manager.
However, in our upcoming version we intend to launch features similar to stape.io or other server-side tracking softwares. This is currently work-in-progress and may need another 6 months for these features to be released as it is part of a larger pivot that we're working on.
Thanks.
Thank you. It is definitely a direction worth working on. There is a massive problem there that needs a solution, and it deals with massive capitals in the form of ad spend. The sheer need of being able to prevent ad spending waste would make the solution absolutely desirable.