Q: What is considered a project?
It says we can share one project and one GTM/GA4 property?
How does this work for an agency that has dozens of clients?

Jyot_Patel
Sep 27, 2025A: Hi 👋 TyDowns,
Thank you for the question - a project can be linked to one GA4 property, GTM and BigQuery dataset.
Projects are reusable - meaning you can delete them once your tracking is complete.
If you’re a large agency, we offer a custom plans (Agency Infinite) based on your number of clients and also white label offering which may be more suitable for you.
You can reach out to us on hello@themeasuremate.com or jyot@techeetah.ai for more details.
Thanks 🙏🏼 and looking forward to it.

We aren't a large agency. Can you give me an example of how your limits can be used using a theoretical situation? I'm not sure I follow.
Hi 👋 again,
Hypothetically, if you’re onboarding a client on GA4- they usually go through this journey of Auditing their GA4, Creating a tracking plan, Implementing GA4 and GTM config and setting up reporting and finding Insights.
Once you’re done with a client’s project you are free to delete the project and onboard a new client and manage upto 5 such clients simultaneously.