This is a very cool tool and does things I had not thought about before but now find invaluable! I bought it because I thought it was all things I 'should' be doing but wasn't so it was a bit of a punt, but now I have seen how easy it is to use and how phenomenally effective it is, I think it is really brilliant and I'm so glad I found it on app sumo because otherwise i would not have been looking because i didn't know this kind of thing was possible. Really, really delighted with it!