Thank you for reaching out with your question!

A sub-account is primarily associated with our whitelabel feature. In essence, when you're using Messenger Bot's whitelabel capabilities, it allows you to provide a personalized experience for your clients or partners under your own brand. Each sub-account can be thought of as a separate, individual account for one of your clients or partners.

For instance, if you're an agency or a consultant managing Messenger Bot for multiple clients, you can create a sub-account for each client. This way, they have their own login credentials, settings, and configurations, all while being under the umbrella of your primary account. This ensures a seamless, branded experience for them without them having direct access to your main account.

While the top-tier gives you access to unlimited Facebook pages, sub-accounts allow you to segment and provide access to different entities or individuals, maintaining a clear distinction and organization of data and interactions.

I hope this clarifies the purpose and utility of sub-accounts! If you have any more questions or need further information, please don't hesitate to ask. We're here to help!