I jumped into Meta API primarily to explore what spells were, and got hooked!

There are dozens of tools to help you with your day to day activities, but integrating each solution can feel like you're sorting through that black hole of a desk drawer. You might have a social media management tool, an email marketing tool, a lead capture tool, and a CRM. But how do you make them all work together?

The first step is to figure out which tools are essential to your business and which ones can be integrated into other tools. For example, if you're using a social media management tool like Hootsuite, you can integrate your email marketing tool so that new subscribers are automatically added to your mailing list.

The next step is to create a process for integrating the tools. This might involve creating custom integrations or using Zapier or IFTTT to connect the tools. This is where Meta API shines.

It helps you create custom spells, which are fancy "custom connections" that otherwise would need to be programmed using a tool like Zapier or Pabbly, and you can do everything that you do within the tools like, modifying payloads, selectively passing parameters, and even authentication and at the end of it all you get a webhook (secured with its very own key) that you can invoke from anywhere you wish, it would do the exact same steps that it was configured for and return you the results every single time.

Now, the best part of it is, there are no limits, where Zapier and pabbly's of the world charge you per transaction, here there is no limit to it, the catch, you need some technical know-how to get it to work, and thats where the exceptional team backing the product comes to play, I have interacted with the team and they go to lengths to add new api's to the lot, and also help you with getting that first custom API rolling, and once you do it, it all fits.

Thats my reason for giving this a 5 taco review, to summarize, the product is innovative, has generous limits, helps offload other tools and minimize the business touch points and also helps effectively hide the business layer and backed by an amazing helpful team

I was delayed in posting this review, due to the fact that i got playing with it and forgot to write one and finally got to it, so if you are on the fence about this, and you are using any of the integrations tools do consider getting the tier 1 at least, its an amazing value and eventually will let you scale.