I was on the fence of trying out Metricool for a few weeks. Searching for them on Google didn't return many reviews, and if you happen to stumble upon their mobile app review rating, it wasn't very encouraging (it is sitting at around 2/5 stars).

So I went and bought one code, and after connecting my client's Facebook, Instagram, Twitter, LinkedIn, Facebook Ads, Google Ads, Google My Business and website, I realized that for many of these networks I hadn't checked their analytics, ever. It was the first time I checked LinkedIn data actually.

You may not realize having all this info in the same place is worth it. You are already used to seeing Google Analytics every once in a while, and maybe looking at Facebook and Instagram analytics every other day. But having ALL of your social presence in the same place, and being able to generate reports automatically (which can be sent by email every month) with data from all these sources, is really amazing.

Add to that the Planner feature that virtually replaces things like Buffer Publish and allows you to program posts to go to all your profiles whenever you want, and the fact that you can monitor and create ad campaigns right from the app, and $49 for this is a good deal.

Support has been responsive. The only gripe I have is that for your website traffic you need to add a new tracker (Metricool's own), and you can't import data from Google Analytics or elsewhere. I raised this issue to their support team and they said they will be considering it (hopefully they will).

Grab a code and open yourself to a new world of insights once you see all your profiles in one place. Get this if you manage more than 1 social profile for your brand.