I bought this tool because I was interested in the analytics part – especially in the "automatically generate custom reports". So...I expected the reports to be customizable – but they are not. At least not in the PRO License you buy here.

To customize the reports you have to upgrade to a TEAM License – which is 3x the price. With the Team Licence comes more brand-slots and more scheduled posts per month, but if you are mainly interested (like me) in the custom reports, then you don't need that.

Yes, you can download a ppt-Version of your report and customise it by hand, but that is not what I hoped to get out of a "automatically generated custom report".

It's a shame, because the tool has actually made a good impression so far - but the non-customizable reports are a deal breaker for me. The only standard template available is far too colorful and overloaded for my (and my clients) taste, and it's also only available in 4:3 format.

So keep that in mind if you look (mainly) for a automatic report tool.