After playing around with it for about a week I must say that this tool is very good. I really got this for the analytics and that's more important to me than anything else. Why? That's because businesses need to know if their Social Media is performing up to par and that if they need to scale or adjust their campaigns based on the analytics. If this tool just focuses in providing more analytics from Facebook and on Instagram I'll be very happy with it.

Now the parts that I don't like. I wish that have to give up a slot for a Facebook Group as a brand. So if a customer wants to have both a Facebook group and a Facebook page, it will require a separate brand.

Also, I not too keen on the ads section, especially the Facebook. I think the tool is a bit overzealous in trying to make Facebook ads easy. To be honest, Facebook ads are not easy. Its ever evolving into a monster and that I don't think that a tool like this should pursue in making ads any easier. My suggestion to the team is to not focus on making a ad feature for Facebook and Google and instead, be able to pull the data from the ads from both of those platforms. That way, I can still perform the ads development and design from Facebook and Google Adwords, and be able to provide the data from the ads to my clients. That is what I would like the team to focus on the most, and not make the ads as a feature of the product.

Lastly, I've seen what the hashtags analytics can do. But I wish that this tool has a way to search for high performing analytics and integrate that with their Hashtag tool. Now that would be a very powerful feature that I would love to have.

Anyways, those are the pointers that I want to make about this tool. Its very good. I just don't want the team to focus too much on the Ads section. Because making ads easier to post won't bring success to social media marketing. It's the metrics and the analytics that will win you over!