I've purchased 5 codes which gets me 40 brands and a whole bunch of profiles. I was using another AppSumo platform for social media management and analysis but it was dependent on you using that application to post, it wouldn't look at historical data or anything posted manually.

So far, so good. It's easy to set up, the data is there pretty quickly and it has a nice UI that's really easy to understand.

If you add the wrong profile to a brand, by accident, and then disconnect it and connect the correct one, for some reason the data stays from the wrong one...I had to delete a brand and re-add it to resolve it. That's the only bug I've encountered. Everything else has been really easy.

Positives:
It's so easy to use, anyone could work with Metricool.
Reports - white labelling is great, they're easy to work with and customise.
Price - in my opinion this is a bargain. If
Uniqueness - There are a whole bunch of programs like this. It comes down to preference. I love the seamless UI, simplicity of use and how it handles historical data. This is my data and social media management tool of choice from here.

Improvements:
LinkedIn personal profile analytics - Juan mentioned it's coming once they get a permission from LinkedIn. This is a huge part of my job and a massive channel for me, so I'm keen to have this feature.
Reports - I'd like to be able to build a dashboard for each account. If this is possible, I'm yet to find it but I haven't come across it yet.

I'd highly recommend Metricool.