When I approach a tool, I ask myself these questions...
- Will I actually use it?
- How much time will it save me?
- Is the cost worth the time? (AKA "VALUE")

MissingLettr is HIGH VALUE. I can create 9 highly customised posts for multiple platforms in about 5 minutes. The template options are great, and being able to design "speech bubble" text overlaying images is the game changer for me. Cuts out the whole painful step of creating images in Photoshop / Canva, etc.
Super clever, ticks all the boxes, makes me happy!

+1 for Instgram integration when the feature becomes available on their end. In the meantime, I setup an IFTTT applet:
If new photo upload on Facebook Page (from MissingLettr), then add photo to Instagram Buffer, to reduce time copying and pasting across.

And for everyone complaining that they wanted more from this deal, do the maths and know you're not going to get anything near this good anytime soon.

Thanks Ben & AppSumo! Keep up the great work!