The big problem with MissingLtr is simply this. People do not know how to use this unicorn tool. No different because most unicorn tools that come on AS are torn down by would be hobbyist or people just looking to kick the tires. Most real content creators would understand the power of this tool after sitting with it for about 20-30 minutes. If you are not a digital marketer or content creator do not add this tool to your shopping cart to only return it after 15 minutes and say it's broke or it's crap. It's not fair to the founders or the team behind bringing a tool like this to AS. Now that I got that out of the way. ML is probably one of the most stable tools out there. Sure they had some minor hiccups and server issues but what SAAS has not had those. Did they persist for days, weeks, and months? No. I purchased ML about 1.5 years ago and I did not know what I had as I didn't really have a clear strategy on how I wanted to share content so I returned it. I knew there was potential and power there I just did not know how to harness it. I paired it with another Appsumo Tool now it becomes unstoppable. See what tool I paired it with in this short video https://youtu.be/aojWbTmSslY

Sure, ML gives you social media scheduling, a lot of tools can give you that. Where ML shines is it gives you the possibility of indirect Backlinks (this is not what they market at ML, but in essence, this is what it is) this will help to booster your SEO efforts and it give you unlimited opportunities to never run out of content for your audience and makes you become a newsletter genius from other peoples content.

Pros:
+ Drip feature is very clever
+ Agency Dashboard
+ Curated Content
+ RSS Feed to BYOC "Bring Your Own Content" could be a podcast could be a blog

Cons:
- Need more strategy sessions on how to maximize the power of this tool.
- UI can confuse and make less patient people abandon the tool.

If you don't understand the tool then it is a 2 taco. If you understand the power of the tool then you know it is really a 10 taco.