A: Hi Mr_Joshua, thank you for your interest in MobileHR and your question. We were originally priced to be competitive with other HCM products outside the SMB market. When we went to AppSumo, we changed our pricing strategy to be aligned for the SMB. Our mission was always to be a differentiator for the SMB, and deliver a low cost amazing product that offers all the same features of higher cost solutions. We found that $75 was a great fit for the SMB market. Our price is $75. There are no hidden costs.