A: well if you send people into a messenger funnel, then you're converting them without having to send them to a landing page. instead you're sending them directly into a chat experience.

Try this example bot: http://m.me/1754274684887439?ref=f150cff8e1d2cc2c0ed5076c8a69f12951909749c73cc06cb7 (it's just a simple example -- you could literally create anything imaginable -- my point is that we're sending users to a super-engaging chat page rather than a clunky mobile landing page).

and learn how to build it here: https://mobilemonkey.com/blog/2018/06/how-to-build-a-facebook-messenger-chatbot