If you're anything like me, you've been putting off purchasing Molo 9 because you recognized how well engineered the marketing for this deal is - it's pushing a lot of buttons and I don't like it. It feels too good to be true.

I researched the background of the founder (Adi Soozin) and listened to a couple of podcasts she was featured in. Even though I got bad vibes from her marketing, watching the podcasts where Adi was genuine made me trust her. After all, AppSumo offers a 60-day money-back guarantee if my trust is misplaced.

I have a background in marketing, and I didn't expect to learn that much - maybe to jog my memory a bit. After going through the recommendations for a couple of very diverse businesses, I was impressed. Sure, there were recommendations that were obvious to me (and I haven't gotten around to doing them yet) - but a lot of them were new.

Each recommendation is clearly explained, with links to extra content for additional reading. They're also ranked by priority (low hanging fruit and foundations first). The tool provides a nice roadmap for future marketing efforts.

Funnily enough, the thing I like the most about this deal is the access to the "notebooks", which are basically Adi Soozin's marketing playbooks. I just love getting an insight into the mindset of other (more experienced) marketers.

All in all, I would rate this a 5 taco deal. The ROI is harder to calculate since it's not a straight-forward tool; but the wisdom contained within Molo 9, Adi Soozin's notebooks and the direct access to her via Q&A sessions makes this a deal you should ignore.