2261c2c18f044dbea28db7fc1fe0dd4f2261c2c18f044dbea28db7fc1fe0dd4f
2261c2c18f044dbea28db7fc1fe0dd4fPLUS
Jan 29, 2021

Q: Hi, does Morphop also works with GA4?

A tip for GDPR: You wrote that GDPR doesn't matter because it does only read data and does not store. But GDPR is no only about storing personal data, it's about to process personal data. And you process data. So you should also be care about this topic.

Founder Team
Eric_Morphio

Eric_Morphio

May 15, 2024

A: Oh, and...

We’re eager to jump into the power that GA4 will bring to digital marketing (it’s pretty awesome), but at the moment, Morphio is not GA4 compatible. The GA4 API is currently in closed preview, but we are working with our partners at Google to explore the most effective ways to offer GA4 support when the API is publicly available and stable.

While cookieless browsers will push GA4 adoption ahead, we do expect the majority of websites to run GA3 and GA4 in parallel for years to come.

Share
Helpful?
Log in to join the conversation

Hi again Sumo-ling!

GDPR matters, and of course, we care about it :)

To clarify further, Morphio complies with GDPR and other data and privacy regulations. You can read our in-depth privacy policy here https://morphio.ai/privacy-policy