A: Thanks for the questions, Matt! Regarding the 1 code = 10 accounts questions, please note our responses below:

“You use a 'master account email' which can't be changed when setting up with Morphio”
You are correct that this is the master account (you can also add unlimited users with various access levels). If you need to change the email address, you can contact our support team to do so.

“You can use this for 10 different businesses - but each of those needs to connect to a Google Analytics account”

This is correct, although we are working to decouple Morphio from the Google Analytics requirement.
“Each of those 10 different businesses can have unlimited integrations as long as a Google Analytics account is connected”

Each of those 10 different businesses can have Google Ads, Facebook Ads, Microsoft Advertising, LinkedIn Ads, Shopify, and Google Search Console connected. At this time we do not allow for multiple accounts from each platform to be connected to an individual client account (e.g.. 2 Facebook Ads accounts to a single Morphio client account).

“A business can be 'achieved' (or deleted?) freeing up the space to replace it with another business”
Morphio Client Accounts can be deleted, which does free up the space to replace it with a new Client Account. (e.g. 9/10 client accounts used, but you delete 3, which results in 4 still be available to you).

Responses to your other questions below:
“Will all future integrations be included in this deal? (i.e those labelled on the roadmap: Snapchat, Twitter, Pinterest, Klaviyo, Google Analytics 4, TikTok, Google My Business)”

Yes, new integrations will be included in this lifetime deal as they become available.
“Is your service similar to https://www.jepto.com? How do you feel you compare?”
While there is some overlap with Jepto’s offerings, Morphio sets itself apart by focusing on digital marketing’s holistic health across digital marketing tactics (website, SEO, paid advertising) and uses connections across these platforms to evaluate performance against business goals.

Outside of our algorithmic advantages, Jepto limits the number of features offered and restrictions on data, Morphio only limits client accounts. Everything else including users isn’t capped. We want to help our customers grow without limits!

Another major difference is that Morphio was founded in 2017 and our technology has been methodically validated over the past four years, across hundreds of businesses, and hundreds of millions in ad spend.