Moz

Moz is an all-in-one SEO toolset that helps SEO marketers improve site rankings and convert traffic into customers.

SEO is a long-term game that requires research, competitive analysis, and an in-depth understanding of your target audience.

Tick all these three boxes with Moz. This SEO platform offers everything you need to beat your biggest competitors on the search results page and win over their audience.

Its keyword explorer manages your entire keyword lists in one place. Analyze metrics like search volume and keyword difficulty. You can quickly categorize, prioritize, and compare these keywords in your strategy.

Track your keywords to identify what’s performing well over time. Moz compares your SEO queries on desktop and mobile devices at a national and local level. Steal a peek at competing sites on the SERPs to unearth content gaps and overtake their top positions (hello, featured snippet).

Moz also fixes technical SEO. It crawls your pages every week and breaks down your site issues in eye-catching and digestible charts. Instantly identify trends and opportunities for SEO performance. Understand each SEO issue and how it impacts your site. Best part: Moz tells you how to fix it.

The on-page optimization tool is equally robust. Optimize your content for specific keywords and topics with zero guesswork. Moz shares tailored SEO recommendations in an easy-to-follow list. If you’re stuck, use it to generate content ideas based on your top-performing sites.

Backlinks play a gigantic role in ranking. Compare your site’s link profiles with competitors and reverse engineer on what works. You can even track your backlinking efforts on Moz. Create a list of sites you want to target and share your progress in custom notes.

Reporting helps you identify your best-performing SEO strategies. Run reports to show results and trends over time. Choose a pre-made template with beautiful charts and graphs, along with your insights and next steps, and share them with stakeholders.

Key features

• Keyword research
• Rank tracking
• Site crawling
• On-page optimization
• Link research
• Custom reports