One of the things that I love most is that the search terms align exactly with Ahrefs (in my opinion the best software for keyword research).

Pros: Accurate SERP data, can use my own API (even though even when using the credits it does not consume a lot),
Easy to use
Easy to add FAQs.

Cons (I'm a new user so maybe I just haven't figured it out yet:
When I increase the word count to 4000 words, it always stops midway through.
Also, I wish it had the capability for me to choose how many H2s and I wish it would just count.
It creates another title as the H1 (or do I need to toggle this in the advanced settings EVERY time?)
When I write the article I have to go back and erase the outline previously created instead of just using that in the article, it's disheartening to erase it and watch your SERP score drop dramatically

All-in-all, I'm very happy with it, they are always updating the software with new features, can't wait to see what's coming next:)