It doesn't take a rocket scientist to know that personalization lifts response. And with Nexweave, you can easily add personalization to the mix. One suggestion though: be creative with this. Just slapping a name on something does not make you look special. Think about the imagery and be different. I am 100% convinced that a creative marketer can take this and blow the doors off their response rate. So really, the question is not "can Nexweave do it for me?" The question is, "Can I do this with Nexweave?" You definitely CAN, but WILL you? (You won't if you don't buy it and implement it!!) Obviously: RECOMMENDED.