Welcome to Nlytics!

My name is Carlos Hernandez, and I am a small business owner just like you.

Nlytics came about because of my small business, Equestly.com. My fiancé and I started Equestly because of Sam's love for horseback riding. We began like many small businesses, unsure and trying new things to give the best value to our customers. Over two years, we grew Equestly from $0 to $609,000 in revenue. This success was largely due to our focus on optimizing our user's experience.

We tried many ways to improve our website, starting with tools like Google Analytics. It showed us where users came from and where they ended up, but it wasn't enough. We wanted to truly understand our customers. So, we turned to tools like Hotjar and LuckyOrange, which showed us user sessions and answered, "What did they do on our site?"

But it still wasn't enough. We needed a platform that not only told us what happened but also let us take action on the insights. When we couldn't find one, we decided to build it ourselves.

Enter Nlytics

Nlytics is the tool we always wanted. It combines the "what" and the "why" and gives us the tools big businesses use to improve customer experience and drive sales. It provides insights and the ability to act on them.

Many business owners can't code. We built Nlytics for small businesses like ours. 90% of Equestly employees can't code, so we designed a platform anyone can use and integrate.

Nlytics includes tools like User Session Recordings, Codeless A/B Tests, Codeless Events, and Analytics/Trends—all in one platform and all without writing any code.

We hope this tool can be as useful to you as it has been for us.

Warm Regards,

Carlos Hernandez, CEO & Co-Founder

Nlytics

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