sumolovingQ: A useful reply to this question will yield to at least one more purchase.
:)
I already have purchased SerpWatch, Screpy and Authoritas - can you indicate what Nozzle does that on top and/or beyond this stack I already have? A non-tech, simple but honest answer is perfectly sufficient.
(FYI - someone else also asked about Authoritas before and is waiting for an answer, you can search for the keyword in the questions on your deal.)
Boyd_Nozzle
May 14, 2024A: I looked at the pricing pages on Authoritas, Screpy, and Serpwatch to get all the comparison data listed below. (I’m not sure if there are any differences between their pricing page and their AppSumo LTD offer though):
-Authoritas tracks on Google, Yahoo, Bing, Yandex, Baidu, Naver, Seznam, and Sogou; Screpy only tracks on Google; Serpwatch on Google, Yahoo and Bing; Nozzle only tracks on Google.
-Authoritas has other tools like a backlink analysis tool and a page experience tool; Screpy has an SEO Analysis tool, and Serpwatch has a keyword research tool. Nozzle does not have any of those tools currently.
-Authoritas does list 4 tracking scheduling options which is better than most. Screpy pulls weekly or every 3 days. Serpwatch pulls “hourly to monthly” on highest tier, which is impressive, but it’s unclear how customizable you can get. (They are the only other rank tracker that I know of, besides Nozzle, that does hourly rank tracking).
Nozzle can customize any tracking schedule that you want. Meaning track keywords on any schedule that you can imagine (every 30 minutes, hourly, every 12 hours, daily, 3 times a week, 5 times a week, every other day, weekly starting on any day of the week, twice a month, monthly, every two months, quarterly, yearly, etc.) Our UI currently only lets you choose between 14 scheduling options but you can ask us to add any scheduling frequency you want. Also, you can track different keyword lists on different schedules giving you ultimate flexibility.
-Authoritas seems to do a pretty good job at competitive analysis; better than most tools I've used. Screpy doesn’t mention anything about monitoring competitors. Serpwatch monitors first 10 competitors for free but charges you for each additional one. This really eats into your credits if you add too many competitors.
Nozzle lets you track unlimited competitors no matter what plan you are on and this is where Nozzle's data trumps all. We can analyze anything in the SERPs: Which competitors have the most sitelinks, which competitors have the most faq schema or price, rating, review schema showing up in their listings, which competitors have the most top ten rankings for my keywords or top 3 rankings, which competitors domains and specific URLs own the most featured snippet spots, which companies show up the most in local listings and on and on and on.
We can also extract all the People Also Ask questions from all of your SERPs and give you a very clear idea which questions you should be answering on your website. https://datastudio.google.com/u/1/reporting/6a3202fc-6ec9-4a6c-a5a5-cef9ec3a7617/page/ytUbB -Nozzle stores the data in BigQuery and you can send any of the data over to any BI tool of your choice (Data Studio, Tableau, PowerBI, Chartio, etc.) at no extra cost.
Also I failed to mention that we have the SERP HTML of each SERP. This gives you a visual of each the SERP exactly as it was when we crawled it. You can verify any of our data with this feature. Also, you can use Nozzle Vision to overlay any metric over the top of each result and compare two, three or four visual SERPs side by side that really give you an awesome addition to your ranking reports. You can read more about it here: https://nozzle.io/blog/introducing-nozzle-vision
and
https://nozzle.io/blog/the-functionality-of-side-by-side-serp-html-comparison
Verified purchaser
I've tried to be transparent on this page and on the various webinars I've been on. I haven't used these tools in great depth, and obviously have some bias, but I'll try to be as candid as I can with what I do know. Boyd has responded alreayd with some specific differences, and I'll add my personal reviews. I'm not deliberately trying to cut down other tools, but I'm not going to pull my punches either.
SerpWatch: This is a new and very basic tool. It has very limited functionality besides just tracking your rank, and if you want minimal competitor analysis, they charge you a keyword check each, so tracking just 3 competitors now costs you 4x as many keyword checks. The UI looks good and is very simple, and that's largely because there isn't much you can do with it. It's painfully slow to navigate each click, and the SERP screenshot feature has never worked for me. They integrate with GSC and GA and we don't yet, but only at the most basic level, and I'm not sure it adds much value over using those directly. I don't think they have the concept of multiple users of an account, outside of the client portal (which I haven't tested). I like their annotations for Google updates on graphs by default. I think they've done a great job in project setup to help you visualize how your configuration (keyword count, competitors, check frequency) will impact your usage, and we're going to do something similar. Keyword research isn't included in the LTD and I haven't used it.
Screpy: This feels mostly like a SaaS layer on top of Lighthouse, with a smidge of rank tracking. I can't find anywhere to add competitors, and there's no SERP feature data, keyword grouping or other aggregate analysis beyond a single average rank number. I think they've executed the best on their bonuses, with callouts multiple places in the app giving extra data in exchange for reviews. We're working on implementing something similar. We plan on adding some site audit / Lighthouse integrations at some point, but that's not anywhere in the near future.
Authoritas: They have been around for a decade, even longer than Nozzle (7 years). I know the least about their platform, but it has the most functionality. I would be surprised if you got anything out of SerpWatch / Screpy that you couldn't get out of Authoritas. Like Nozzle, they have an enterprise SEO history, and similarly have a steeper learning curve.
At the end of the day, Nozzle has focused on extracting as much data as possible out of the SERP and making it available for you in its entirety, with no limits. There's a full api and full access to BigQuery. If you want to dig deep, there's no better tool on the planet for mining data. If you're just looking for a simple rank tracker and don't have time to dig in, some of these other options might be sufficient.