I must confess that I love numbers.
To be clear, I don't like math. I was terrible at it in high school. I specialized in writing just so I'd never have to use math again. But I still like numbers. I like the competition they bring. I like the "leveling up" that comes with each new tick of a new number changing the score.
Weirdly, though, rankings of any type have the opposite effect that traditional scoring has. In ranking, you want to get closer to one, not one hundred, and definitely not one thousand. (Basically, don't play the SERP game the same way you'd play an old '80s arcade game).
Nozzle makes tracking that score a lot of fun (if you like numbers). It might also give you a headache given how many numbers it tracks. But just as we never played an arcade game for the comfort it gave our eyes (well, unless the graphics were excellent and ground-breaking), we don't track numbers for the eye candy. We track them for the score, and Nozzle scores big.
For me, I'm about to open my website (finally!!!), so figuring out not only where I rank but which ladders I have to climb to secure the Top 10 spot for my own name (author site, gotta make sure my own name ranks!) is important. And because I've had it behind a construction wall for so long, I can't expect it to rank much for anything, which means I have a clean slate to start fresh. I expect Nozzle will be one of those tools that will inform me about whether I'm doing it right.
But I digress. Why Nozzle? Well, despite what I said about eye candy, these stock market-level numbers systems look awesome. But now that I've entered my keywords and began the pull process, I have to say I just like how it works. I can group my keyword phrases, which is cool for categorization purposes. I can track the competition (like, hopefully, my own free WordPress blog where most of my online content lives and my name has the most capital--we'll see how well that works). But I can also track brands, including my YouTube channel, which I've been trying to build more seriously the last couple of years.
I don't know. With all of these cool features, what's not to like?
That said, I don't know how many keywords I'd actually need to track for my type of business, but the interface alone tempts me to upgrade to the next plan level. So tempting...
Excellent tool. I'm actually looking forward to keyword tracking now. Who would've thought this could be fun?