To begin, this is a data-gathering/sorting/reporting tool. It is not an entrant in a beauty pageant. I get that it's a bit like drinking out of a firehose when you first see results, but pilots use complex instrument panels to fly planes, right? Nozzle isn't a wind-the-propeller-with-a-rubber-band balsa wood plane; it's a fricking top-of-the-line private jet.

Second, either I am a genius without me, my family, or my friends knowing it, or Nozzle is perfectly easy to get up and running. I set up my own group and a client's group in about four minutes. And part of that was spent speed-watching their set-up video. I'm now tracking a few hundred words locally and nationally over desktop and two mobile types (Android and iPhone). Ten minutes tops, total, and probably a bit under that. And I'm not a data nerd or SEO geek; I simply watched a set-up video and did as directed.

Have I instantly absorbed all the data that Nozzle has returned to me? No.

Is there a ton of valuable ranking data that we can see at even a local level? Wow! Yes!

Should the average person happily invest the time required to interpret and act upon the data professionally? Yes, if they consider learning to get the most out of a remarkable tool to be a good investment in growing their business or their clients'.

To anyone reading these reviews or looking at the rankings, try Nozzle for yourself. You can always refund it. But you are missing out if you allow any "it doesn't look pretty" or "I have to learn stuff" comments to influence your opportunity to fly this jet.