I have many SEO and tracking tools, and truth be told I was going to pass over on this, especially with a weird name like nozzle and a cheap .io extension, both of which really put me off. To me, anyone serious about their business needs to think a little more about their brand and how it's perceived. If they can't be serious about that, how serious are they about their product? People do judge a book by it's cover, and this 'cover' is... hmm.

However, after looking through the demonstration videos I can see how much work they put into this product and it's impressive. Much more than first meets the eye. While the UI is really old fashioned and confusing to work with, if you persist and spend the time working out what it does and how to work it, it really does offer quite a lot of nuggets.

They are clearly focusing on function over design, which at the end of the day is much more important - but design will bring more people in and keep people coming back to use it - which is what is needed if they ever hope to generate a steady stream of paid subscribers (which helps keep the product alive for all of us), so please consider hiring a great app designer!

I bought level 3 because I wanted to support the developers and invest in their future. I'd love to see this become one of the best tools around.