WesvgQ: Email warmup
Hi Brad,
I'm interested in nureply's email warmup solution but need more technical details on how it actually works:
1. What's the structure of your warmup network? Do you use real accounts communicating with each other, or another approach?
2. Which specific engagement signals does your system generate (opens, replies, spam removal), and how do you ensure they appear natural to ESPs?
3. How does your technical approach differ from competitors that might use detectable patterns?
4. With Google and other ESPs cracking down on warmup services, how has nureply adapted to remain effective and compliant?
I'm seeking to understand the technical infrastructure that makes your solution effective for long-term deliverability.
Thanks,
Serena
Brad_DMARCReport
Jun 9, 2025A: Your actual sending domains/accounts participate in the warmup network
The warming activity happens between real business accounts rather than dedicated warmup-only accounts
The engagement patterns are more authentic because they're coming from actual business email addresses
Each new account added to the platform strengthens the overall network
This approach would naturally create more realistic engagement patterns since it's real business accounts interacting with each other, rather than obvious warmup accounts that ESPs might flag. When you start sending via Nureply you are increasing the signals that these accounts are valid and real.
Engagement Signals:
The system generates multiple engagement types including opens, replies, and importantly, spam folder management (moving emails out of spam). The key is variability - timing, response patterns, and engagement rates are randomized to avoid the mechanical patterns that ESPs can detect.
Technical Differentiation:
Rather than using easily detectable automated responses, NuReply focuses on creating conversations that have natural human characteristics - varied response times, different message lengths, and contextually appropriate replies.
Thx for your reply! I have two critical questions:
1. What specific metrics or dashboard data do you provide that shows concrete warmup progress and deliverability improvements?
2. What safeguards are in place to protect accounts from potential blacklisting during the process?
Many other cold email tools fail to deliver on these aspect. Resulting in deliverability issues
We can show you the sends and the saves - https://app.screencast.com/40XWeIv3N4I9g
We have safeguards in place, but if blacklisting occurs, it's hard to know if it was the warmup or your actual sending practices (bad lists, spam traps, etc.). Our warmup uses real business accounts with natural engagement patterns. (appsumo limited lenght)
Email reputation depends on multiple factors - list quality, content, volume, engagement rates. Warmup helps build positive history, but it works best with good sending practices overall.
I have never seen an email account that was "just warming" get banned for any reason. Its has always come down to sending practices after the warming. Its not a forcefield to protect you from bad things happening, its more like a powerup to make you more resilient but bad practices from a sender will screw up the best warming process hands down.
Thx for the detailed follow up!!! <3