This is a unique and powerful tool for enhancing the SEO of your or your clients’ websites. I was skeptical that a javascript-based tool could work to change the metatags and descriptions that are picked up by Google. But after trying it, I can say it absolutely works, and the changes NytroSEO made to my site’s meta tags have improved my ranking for important keywords on my site. It also introduced me to new keywords I could target with my existing content, and once I had it properly configured, it automatically updated meta tags on that old content to target these new keywords.

Looking at the specific pros and cons:

Pros
* It’s very simple to install on your website. It doesn’t matter what type of site you have. You just need to include the javascript tag on it, or possibly in Google Tag Manager, and it will work. T
* Since it’s JS-based, you don’t have to edit the site directly to change the tags. This is great if you’re working on client websites. For example, if you have someone working on SEO who isn’t an expert in the CMS, it’s not a problem. They never need to touch the CMS.
* The changes that the system implements are very smart. It uses your content plus data from Google about high-value keywords to figure out the best keywords your content could rank for and changes the meta tags to target those keywords. The keywords it picks are ones that are already represented within your content, though you may not have been specifically targeting them when you wrote the title and description. So, Google will still see a thematic match between those keywords and your content, but now it may rank you higher on more popular keywords you didn’t previously target. It can do this mostly automatically, though you have the option to override anything the system suggests.
* You have a lot of flexibility to specify how the system determines key content on your pages. It of course looks at your existing meta tags, and your H1 tag, but you can also tell it to look for different header level tags, and even give it XPaths if you have important content in another place on the page. This works best if you have pages that have a repeating template or format.
* The support is great. The founder reached out to me and he did a long live session with me, during which he showed me everything I needed to do to get my website set up correctly. It was fantastic, and you absolutely should take advantage of this if it’s offered to you.

Cons:
* The user interface is pretty unintuitive. It can be hard to find all pages where you set various settings. This isn’t a problem once you learn what to do, but initially, you may not even realize the options you have available. It makes the onboarding call really important. You need to see someone do the setup who understands it first. Just poking around the tool yourself is not very effective.
* It’s a JS app that runs live in the browser, and you can’t open things in a new tab, so I find it a little tedious when I need to edit many pages manually. A lot of back and forth and reloading the listing page. However, after learning the tool better, I now know that most of the manual editing I was doing probably wasn’t needed, so maybe this isn’t a huge deal.
* The page limits might be low depending your website. I realize this is a lifetime deal, so we can’t have everything. I have a Tier 5 and it’s got 20k pages. Most of my clients only have a couple hundred pages, so it’s fine. But, I have one client who would benefit from this tool who has 60k pages on their site. We’ll have to skip most of the pages if we use NytroSEO on it. You can buy a monthly subscription to more pages, but it’s $11 / month per 1k pages. So, it would be over $600/month to add this website in full to the system. Again, I realize this is a lifetime deal, and generally it’s very generous, so I don’t see this as a huge problem.

All told, I’m super impressed with this tool, and I can’t wait to use it on some client websites to see more results!