So let me drop a full review. I already dropped a review describing that Octolens was giving me some issues and the Octolens team responded in a very timely manner and we discovered what the problem was.

I live in Nigeria and it seems like some ISPs here struggle with certain web platforms and Octolens is one of them. Using a VPN solved the issue of me not being able to access the platform.

I am going to give Octolens a 4 star rating. Let me list out the pros and then the cons (why not 5 star).

Pros:
1) You can quickly find people that are in need of your service. A broader way to think about this is that it's not just about selling your actual product or service. There could be keywords that provide you the opportunity to provide relevant information.

2) You can strike while the pot is hot. You don't come across comments (leads) one week after. You get information on leads in real time.

3) If you understand keyword intent, you can draft out a plan of different keywords, and different responses and position on the marketing/sales funnel to send people to.

4) You get analytics of the number of times each keyword has been mentioned which you can then use for your SEO & SEM keyword research and analysis. You also get analytics on the percentage distribution of your keywords on the different social media platforms, which can help you know which platforms to put more effort into.

Cons
1) It's not geo specific. I can't limit the keyword monitoring to a particular location.

2) I can't have different profile/projects. So essentially, if I have 3 or 4 different companies with different keywords that I want to monitor, I can't effectively do this.