I was super pleased to see a tool like Octolens on AS. I recently attended a growth hacking event, and one of the strategies shared was exactly this - social listening. There was a tool mentioned but pretty pricey per month, especially for a solopreneur like myself, so finding an alternative on AS is awesome. Sign up was easy enough, and onboarding is straight-forward: you enter a website, Octolens analyzes and comes up with suggested keywords to follow (reminds me a bit of Marky.AI). You can edit/update your business info later on. You can select the platforms to listen to globally or tailor for each individual keyword. There will probably be a period of trial and error for every user, as you figure out what keywords you want to listen for, as well as what platforms and using modifiers to hone in on relevant messages. For myself (someone that does not like to spend time scrolling on social media) Octolens is awesome because the only posts I'm checking out will be relevant to my business. I've already been able to add a few followers on X (want to give a nod to Jenny Jones - Digital Hacks Club on YT for the crock pot video using Octolens). I'm hoping the Octolens team gives API access to its LTD users so that we can create all kinds of automations. Since there is a lot of discussion about keyword limits and mentions in questions, you can be more efficient with your allocated monthly mentions by playing around with the filters - which is why you should expect a trial and error period. (One keyword I set up, posts that I made came up, so mentions were burned, realized I had to add a filter to exclude myself as an author. Also adding other terms to a main term - if you're listening for CRM (a really broad term), maybe add a filter ALTERNATIVE to show only posts that include both CRM AND ALTERNATIVE). Obviously, adding more social media channels would make this product more stellar (not sure how feasible it is from an operational perspective). If you're on the fence about Octolens, definitely give it a shot (I'd suggest at least Tier 2), and I look forward to this tool maturing even more in the coming weeks and months.