Octolens is a very slick solution to people that are struggling to get traction with new leads and customers.
It monitors several social media sites for conversations about or related to your product. Fantastic UI. Simple to use. Both of those are very important to me.

I can see a ton of potential even for promoting affiliate products with this tool.

And you don't need to spend money on ads, or have a large social media following.

One caveat is the low number of keywords per plan. If I was a founder of just one company, that would be reasonable. But the way I would like to use it will require me to rotate through some options. It is great for monitoring brands, but the real gem for me is finding conversations from active, potential customers with active pain points.

I can't see anyone who uses this consistently not seeing a positive ROI on this tool.

Full review and demo here: https://www.youtube.com/watch?v=ayPFVicR8uk