Verified purchaser
Very special Software
Once again a very difficult review. I am not sure if I really understood the meaning of this software, but I am testing it since some hours and this review is what I got so far. I might change the review later.
So what is this software about? Easy said: It´s like a big Excel-Sheet to qualify your leads manually. It seems like the onliest real focus of the software is to sit in between your leads-gathering software and your CRM to filter out the qualified leads. Like a washing-machine that only lets the good leads into your CRM.
There are plenty automations for how to import leads and for how to process leads once they got the neccecary score. But ... in the process itself all is done manually. It seems like the goal of the software is to have an agent be sitting in the middle ONLY to qualify the leads: On the phone or maybe with SMS. There is also an way to eMail, but this is really not a big thing. And it seems like it works only for outgoing eMails, not for incomming eMails.
So the primary and most clear step I see is: When a new lead comes in, the Agent qualifies the Lead on the phone and then the Lead is automatically sent to your CRM.
There are two integrations for Lead-Enrichment, but the pricing for this software starts on 500 Dollars monthly so not really interesting for me.
When the Lead is "qualified", it is transfered to your CRM, for example Pipedrive. I don´t know yet if the notes and messages the agent saved in Ohmydeal will also be transfered to the CRM, as the integration throws out an error at the moment.
There is a lot of things I would like to see in the software, like more automation in the qualifying of the leads or even lead-nurturing. But there is no automation there in the moment, all must be done by hand (by an agent). I would love to see for example an automatic scoring: If the Lead opens an eMail, the score should raise. If he clicks a link the score should rise. If he clicks it multiple times and has a long time on the website it should raise the score. But none of them is inside yet and I don´t even know if such features are planed.
So all in all, I really only see a Lead-Management-Sheet with automations for "lead going in" and "lead going out" and a lot of potential. I can imagine this software is worth much money for a company with an own call-center and hundreds of agents. But as long as there is no automation in the qualifying and nurturing-process, I see no sense in using that software for a small company (like me). I would love to use it because I love playing around with such things ... but I really see no use.
I gave 4 tacos anyway because I think in the perfect usecase the software will be great. But then again: It is not really stable right now. It is slow, throws out errors and stuff like that. But I don´t blaim them for that: When a software is new at Appsumo, the server will run very hot in the first days. That´s okay.
All the best, Julian!
Mehdi_Ohmylead
May 9, 2024Thank you so much Julian for taking the time to test Ohmylead. I appreciate it.
Due to our experience as a digital agency specializing in lead generation, we have suffered a lot with our customers from the problem of UNQUALIFIED leads... We said 'Oh my God' every time a customer of the agency complained about the quality of the leads that we generate. Despite all the efforts made in campaigns, the majority of leads that we generated didn’t convert to customers, which is why we researched and identified two major problems that impacted our customers' conversion rate:
- PROBLEM 1: Our customers didn’t call their leads at the right time. According to Harvard business review, contacting your leads within an hour increases your chances of converting them by sixty times.
- PROBLEM 2: Neither the agency nor the customers were able to identify which source generates the most qualified leads. For example, we have two channels facebook ads and Google Ads, the first one generates twenty leads a day, the second one generates hundred leads a day. Where would you naturally invest?
Before Ohmylead, we would invest more money on the channel that simply generates more leads, so we used the quantitative indicator that has a huge weakness. FOR EXAMPLE, Google generates fewer leads but more customers! In the beginning, you can’t know that. Now with Ohmylead, you have the right insights to make the right decisions and invest in the right channels.
We start by bringing all leads under ONE ROOF to analyze them properly, so we integrate more Than 50 lead sources. We automatically validate emails and phone numbers. You can call your leads directly via Ohmylead via integrations like Twilio, you can score them, you can send an email based on your pre-defined templates, you can enrich them via APIs like Clearbit & Full Contact…etc
The CONCEPT is to set up an intermediate phase between the LEAD GENERATION and the SALESPEOPLE. The salesperson must receive on their Crm, ONLY QUALIFIED LEADS and those who aren't yet ready to buy must take another path, obviously, the Lead Nurturing.
And all this process is managed AUTOMATICALLY by Ohmylead.
But, the qualification remains manual. Most of your customers use Ohmylead to qualify their leads by phone calls.
On an upcoming version of Ohmylead, you could send your leads automatically to your CRM / ESP based on their scores which will be impacted by the number of openings and clicks on the emails ... (For those who want to avoid manual qualification). However email qualification is slow. Hubspot are saying that leads take up to 2 years of email communication before they become sales-ready.
If your sales cycle is shorter, much shorter, you might want to call your leads, all of them, within minutes of the first contact. You can still use other tools for emailing. But Ohmylead will help you do the immediate qualification on the phone by managing your lead stream and dispatching it over agents.
Julian, Is the process clear now?