OptinMonster is a lead generation software for small business owners, marketing agencies, bloggers, and eCommerce stores to generate leads and sales from website traffic.

The tool lets you create and add powerful lead capture forms to your website. You can then use the captured information to power your email marketing or cold calling strategy, for example.

With OptinMonster, you can create lead capture pop-ups, slide-ins, floating bars, in-line campaigns, and more. The powerful drag-and-drop builder makes creating visually stunning optin forms simple and helps you optimize them for maximum conversions.

Don’t know where to start? No worries. OptinMonster offers several pre-made optin forms with customizable display styles . You can create your campaigns from scratch—no coding needed.

OptinMonster lets you target your visitors based on behavior automation. It offers several display rules that help you make the opt-in form pop at the right time and place. For example, you can set it up to pop:

After the visitor has spent some time on your site or a specific page
After some inactivity period (Inactivity Sensors)
When the visitor has clicked on a particular link (MonsterLink)
When the visitor wants to leave (exit-intent)

These help you run your campaigns without hurting visitors’ experience on your website and also set you up for maximum results.

The Precision Targeting features allow you to create even more compelling campaigns. Referrer Detection, for instance, will enable you to display targeted messages based on where the visitor came from. You can create campaigns customized for desktops, tablets, and mobile devices using Device-based Targeting. With OnSite Retargeting, you can design exclusive offers and promotions for returning visitors.

OptinMonster even lets you A/B test the different opt-in formats and pages that are most effective on your site. This will enable you to see which techniques yield the most effective results and make them permanent. It does this by combining the AB testing results with powerful analytics.

Also, your campaign pop-ups or forms don’t have to be boring. MonsterEffects lets you choose from 26+ animation and sound effects. You can also add a custom “Thank You” message displayed after a visitor has opted in. These help you generate more leads and boost engagement.

Key features

Pre-made form templates
Drag-and-Drop pop-up builder
Behavior automation targeting
Custom thank you message
Attention-grabbing sound effects and animation
Powerful analytics
Lead segmentation features
Powerful integrations with 100+ tools

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