I bought this tool for SERP analysis, AI + SERP outline functions for creating outlines. I have not done an in-depth review as there is a big learning curve, but I am grateful there are accompanying videos, and the team is pretty active in doing webinars. I am looking forward to future updates as there are still things that need work. Another thing I love is that you can take old content and optimize it. All in all, I am super excited to have this tool in my writing cabinet. for a blogger this is a must.