I'm one of the early adopters before “Concepts” was introduced. Now, these concepts in combination with AI is that impressive, that concerning this deal, it might be a little confusing.

Because even when you don't use concepts and the AI, you still have a very powerful and userfriendly SEO tool for content optimization.

Whether you want to create new content or optimize existing content, you will be guided step by step with instructions what to include, while at the same time having access to all Serp data.

Including things like headings, content, questions (also from other sources), related keywords etc. This process will save you a lot of time and also important; it's very user-friendly.

Now, the new concepts combo with AI is really impressive. But the best way to understand what this does is to watch this video: https://www.youtube.com/watch?v=QoPQd6L_G0A

However, I see this as an extra, not as part of the tool.

Important to realize is that this one will eat a lot of characters so if you're planning using this my suggestion would be to buy a higher tier or take an add-on for more characters.

But even if you consider not using concepts and AI, Outranking is a no-brainer.

What I personally really like is the commitment from the Outranking team. They constantly introduce new features, improve functionalities and are active in the FB group.

Also, once a week (often twice a week) you can join a webinar, ask questions and see demonstrations of how the tool works.

The only thing I dislike so far is their communication with regards to consequences for existing users when introducing for example a new plan, prices etc.

Having said that, they have corrected every mistake they made. And I rather have that, instead of a company who doesn't listen to feedback of their customers. So basically, this is also a plus :D

For me, Outranking is the best investment I made on AppSumo and I do have some great deals already.

Not only based on what Outranking already is, but based on the last months I can't imagine where this tool will be in a year from now.