It's a great tool if you are new to SEO and require some guidance with content writing, outline and research. It really helps you to tune your content to improve your SEO score. You can analyze SERP data to get the best content quicker. I have had this product a while (and a few other AI tools) but find this quite easy to use. Can't wait to try the new Concepts feature, though I am told, it consumes the character allowance...so use with caution or buy a higher tier. The dev team are very active so this product will continue to grow.
I am surprised they offered outranking on Appsumo...but glad they did, to give me the chance to upgrade.