Q: Hi.

I need to know, is it possible to integrate your software with any kind of e-mailing software, for example: mailchimp, mailerlite etc.?
I mean, it would be great, if somehow I could importing data about costs of e-mail campaing. For example, if I paying $0.01 / per e-mail, I want to have this information in GA, how much of money I spent today - 1939 e-mails sent x $0.01 etc.

Second thing - If I will using any kind of FB Ads campaing software to managing ads accounts, is it still possible to import data about CPC, ROAS etc. to GA using your software? Or in this case it could be a problem?
Thank you.

954d639bcf584f4aad07e1d4871ba196Sep 26, 2018
Founder Team
m.bocheva_owox

m.bocheva_owox

May 15, 2024

A: Hi,

>>I understand that connecting FB Ads with GA using OWOX is automatic and this saving my time, because if I not using OWOX, I should remember to uploading data manually every day, correct?
Not really, you can still import in on a monthly basis, but you'll have to keep an eye on the retrospective updates and errors in matching tag manually.

>>If it looks that way, is it really very functionally for me to use OWOX for that?
Yes, it helps to eliminate manual work.

>>I mean, if I will not using OWOX, is it really difficult to upload once a month data about costs for e-mailing month packet to GA?
Yeah, you can do it manually once a month if you want.

>>I think I still do not get the benefits of using OWOX to e-mailing costs import VS doing it manually, because it isn't every days habit.
OWOX BI allows to automatically import data from a variety of sources into GA without having to do that manually.
Give it a try and if it doesn't match your expectations – you can always get your money back ;)

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Founder
Posted: Sep 26, 2018

Hi,
These are all great questions!

>>I mean, it would be great, if somehow I could importing data about costs of e-mail campaing.
Yes, you can do it, using a pipeline called "Other sources", here is more info on how to set it up.
https://support.owox.com/hc/en-us/articles/217329137-Import-costs-from-other-sources

>>Second thing - If I will using any kind of FB Ads campaing software to managing ads accounts, is it still possible to import data about CPC, ROAS etc. to GA using your software?
There should be no problem with it, but just to make sure what kind of SW are you using for that?

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Posted: Sep 26, 2018

Ad 1. Do you know about any integration between XXX e-mail system, your software and GA, which really good works? I want to create automatic solution for that. If I need to manually creating any kind of file from e-mail marketing system and then put it to OWOX, it will not a good solution. So, do you know any name of e-mail marketing system, which helps me to create this kind of integration?

Ad 2. I am thinking about FastTony. Will it be good in situation I asked you?

Founder
Posted: Sep 27, 2018

Hi,

>>Ad 1. Do you know about any integration between XXX e-mail system, your software and GA, which really good works?
No, I've not heard of any system like that.

>>I want to create automatic solution for that. If I need to manually creating any kind of file from e-mail marketing system and then put it to OWOX, it will not a good solution.
You don't really need to create a file, you need just input an amout once a month.

>> So, do you know any name of e-mail marketing system, which helps me to create this kind of integration?
No, sorry, but I can't recommend anything.

>>Ad 2. I am thinking about FastTony. Will it be good in situation I asked you?
Yes, it should work fine

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Verified purchaser

Posted: Sep 27, 2018

You wrote: "You don't really need to create a file, you need just input an amout once a month"
You mean an amount for month payment? There are many option how to pay for e-mailing systems. It could be payment per sended e-mail or for month packet (for example 100 - 150 k e-mailes per month).
How can I in practice have any kind of advantage by connetcting these information with GA using OWOX? Please, could you give me at least one practical example? It will be very helpful for me.
Thank you.

Founder
Posted: Sep 27, 2018

Sure,
So let's say, you know that in September you've spent $1,000 on email marketing.
You need to enter this amount in OWOX BI and we'll distribute it according to the number of sessions per day from that particular source.
So you'll be able to see these expenses in GA and compare to other sources that have been imported from other sources automatically.

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Posted: Sep 27, 2018

Thanks,
I am not a very advanced user of GA. I understand that connecting FB Ads with GA using OWOX is automatic and this saving my time, because if I not using OWOX, I should remember to uploading data manually every day, correct?

But I am wondering about present case - e-mailing costs importing to GA.
If it looks that way, is it really very functionally for me to use OWOX for that? I mean, if I will not using OWOX, is it really difficult to upload once a month data about costs for e-mailing month packet to GA? This is just a few "numbers", right? Or am I wrong? I think I still do not get the benefits of using OWOX to e-mailing costs import VS doing it manually, because it isn't every days habit. Thank you for the answer.

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