Hi\u000aSo from what I gather this tool pulls in cost data from different ad platforms to compare ROAS. \u000a\u000aIs there any deduplication or conversions? That is, if FB and AdWords both take credit for a conversions, just looking at the data without deduplicating it will be wrong, no? \u000a\u000aSo FB default leverages a different attribution window and methodology than AdWords (last click). How can the report be accurately viewed? If it pulls in data from each platform, where each has its own way\u003B how do we analyze accurately? Just trying to avoid garbage in\u002Dgarbage out Analysis. \u000a\u000aThanks and bought the product to try\u003B just want to make sure I’m using it correctly.

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m.bocheva_owox · Answer

Hi, \u000a\u003E\u003ESo from what I gather this tool pulls in cost data from different ad platforms to compare ROAS.\u000aYou\u0027re absolutely right.\u000a\u000a\u003E\u003EIs there any deduplication or conversions? That is, if FB and AdWords both take credit for a conversions, just looking at the data without deduplicating it will be wrong, no?\u000aSo FB default leverages a different attribution window and methodology than AdWords (last click). How can the report be accurately viewed? If it pulls in data from each platform, where each has its own way\u003B how do we analyze accurately? Just trying to avoid garbage in\u002Dgarbage out Analysis.\u000aI totally understand your question.\u000aThe thing is, we assign costs to the session and the session can have just one source, so it\u0027ll be either FB or AdWords.\u000aAssigning costs to conversion is a bit diiferent and more related to the attribution question.\u000a\u000a\u003E\u003EThanks and bought the product to try\u003B just want to make sure I’m using it correctly.\u000aIf you have any futher questions, please let us know in the chat on the website, we\u0027ll be happy to assist :)

m.bocheva_owox · Answer

Hi,\u000a\u003E\u003E If you look at your snapshot of the ROI report on your own example (on Appsimo), it shows Instagram and Twitter as having amazing ROI (15,000%) which is obviously incorrect and due to close to zero impressions for both\u003B which is due to either UTM errors or other tagging issues. Again, worried about the garbage in and garbage out issue.\u000a\u000aExtra points for you for paying attention :)\u000aI have to admit that this video is created not from the real client project, but from a fake data, we\u0027ve generated just to show the logic.\u000a\u000a\u003E\u003EI guess a related questions is how useful are these reports?\u000aWe send data to the Cost Analysis report in Google Analytics.\u000aYou can see session, cost, and revenue performance data for your paid non\u002DGoogle marketing channels. The report compares the cost of each campaign with its associated revenue (from ecommerce and/or goal value) to calculate ROAS (Return on Ad Spend) and RPC (Revenue per Click). These metrics let you quickly see how each initiative performs.

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