While your competition is limping along, licking their adspend wounds, you can use this to save your own hide and give you an advantage. The other reviewers are right: the closest similar tools to this cost a bloody FORTUNE. I studied the OWOX website very carefully, read all their insightful responses here, and did my homework. One thing's for sure: the people behind this are very smart and know what the are doing. This is definitely a BUY.