We did a quick 10 day giveaway of one of her products ($4 value) just to test it out on a brand new brand. She ended up getting hundreds of people on our email list with the contest referral links helping deliver the brand to 3x as many people as our social media could have without the shares.

I love it, because doing a giveaway a month on a small item like this give our brands something to talk about, it gives us a measure on how influential influencers actually are (if you can't get a free signup, can I count on you to get people to actually spend their money?) Plus, we now can market to the email addresses of everyone who agrees to sign up under our terms.

Love it and what it does for her brand.

Now we intend to give 1 product away a month forever, we can put a QR code in the shops she is in to capture customer info there, we can share it online through social media. So far, it's been a great tool in just the 10 days I have been using it.

I want to do another drawing every month for people who have purchased and leave video testimonials of our product too. I think this can get us social proof if we slip a link/qr to something like SoutOut n the package of all our products.