I've been a paying customer (annual subscription) for over a year. It has delivered many insights, most of which I wasn't expecting. The best feature, which isn't even talked about that much, is that it will send you real-time alerts when companies visit your website. You also get weekly summaries of all the companies that have visited over the past week, as well as the journeys they took: which pages they visited and for how long, on a timeline. This information is absolute gold, as you can start noticing patterns: which industries are attracted to your product, which companies/industries spend the most time on certain pages, like case studies etc.

The generated personas are also very useful and open your eyes to aspects of your user-base that you might have been blind to.

There are many use-cases that I can think of. Here's a few examples:

* Get targeting ideas: e.g. A girls’ clothing store can figure out from their best performing segment persona that they can use “Comics” as an effective targeting criteria in Google Display ads to reach large buyer segments efficiently.

* Improve customer experiences: e.g. The buyer segment for a sporting goods store can show that their preferred method of communication is chat and the store website was not offering chat. Adding chat as a channel for interaction could improve conversion rates significantly.

* Content marketing ideas: Use segment-wise resonating topics to create right content and messaging for the respective personas.

The possible scenarios are endless. Like I said, I've been a paying customer for over a year. Every single interaction with support (to answer my ridiculous questions) has been a fantastic interation. Over this time it has delivered more value to me than I've paid, and now that it's available for a short time on AppSumo, the future value-add is off the scales.

This is a deal that I personally asked AppSumo to bring, and I'm so thankful to Delve.ai and AppSumo for making this happen. If you're on the fence, be quick and make the right choice for your circumstances.