1. I'm assuming the automation baked into the software will become better with accuracy. Some of the feature results seem generic, for example Competitor Persona. I targeted a nationwide mortgage company that focuses on U.S. veterns. Results across most measurements were super broad.

Quick Wins:

2. Report descriptions to its outputs are non-existent on the reports themselves. Add generated comments and suggestions inside the reports results such as you see with any SEO website analysis tool as an example. Reports are not meant to be simply handed off to a client. Instead they're likely to throw back in your face while asking "what's this!".

3. Provide the ability to pick and choose the best results based on the client needs. This can be as part of a reports generator where certain information to be pushed is clicked like a checkbox. Custom tailored reports work.

4. Provide the option to export the entire report vs individual sections as it is now. Unless I missed this option, it was not evident to me.

I think the primary focus should be to apply report result descriptions and possible solutions from a persona capturing perspective. Yes, you may have to add some psychological assessments, but that's the entire point of this tool right?