This one was on my wishlist and I couldn't believe I saw it listed. Snatched it up and maxed it to the limits. Ideal for agencies that work with clients that need help identifying their target audience. New or existing businesses may think they know who their best customers are and how products/services are performing. This shines a light the persona and takes a look at the journey to make corrections for a better user experience.

All in all a solid tool that does its job and then some. I'm looking forward to the new features like social media rolling out. This is one to invest in and evolve with the business as they do in the market. It will be a permanent fixture in my tech stack and strengthen my offerings and the results I get for my clients.